Fluent announces sale of Winopoly to InsureCo

Fluent (FLNT) announced the completed sale of Winopoly, its Call Solutions subsidiary, to InsureCo. This divestiture advances Fluent’s strategy to focus resources and investments on its rapidly scaling Commerce Media Solutions business. “Over the past several years, we have deliberately transformed Fluent to align with where the market is headed,” said Don Patrick, Chief Executive Officer of Fluent. “The sale of our non-core Call Solutions business further sharpens our focus on Commerce Media Solutions and strengthens our ability to invest behind a business that is delivering sustained growth, scalability, and long-term value for our stakeholders.”