Fluent announces release of Fluent Identity Graph

Fluent (FLNT) announced the release of its enhanced Fluent Identity Graph, designed to scale personalization and optimize results for advertisers, partners, and consumers across its suite of commerce media solutions. As part of the release, Fluent has partnered with Experian (EXPGY) to augment its proprietary first- and second-party identity graph and gain deeper insights into U.S. consumers. By securely integrating Experian’s online and offline identity data with Fluent’s 200M+ first-party profiles, the partnership provides a more complete, privacy-safe view of consumers’ digital identities across channels and devices.