Reports Q2 revenue $1.243B, consensus $1.27B. “Macroeconomic uncertainty and shifting consumer demand have continued to pressure the bread category, but our portfolio strategy has shown promise in offsetting those headwinds,” said Ryals McMullian, chairman and CEO of Flowers Foods (FLO). “We are proactively investing in innovation and M&A to transform our portfolio and align it with consumer demand for better-for-you and value-oriented products. These differentiated products enable us to target attractive opportunities in our existing categories, while expanding into adjacencies and new categories with exciting growth prospects. “Our revised 2025 guidance reflects lower-than-expected second quarter revenues, largely due to softness in traditional loaf sales and a more-intense competitive environment, which we expect to persist throughout the year. We are proactively working to mitigate this weakness with disciplined cost savings efforts. By continuing to focus on factors within our control, we remain confident that our portfolio strategy will help maximize near-term performance while supporting more-consistent long-term growth.”
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