Flowers Foods appoints David Roach as chief DSD operations officer

Flowers Foods (FLO) has named David Roach chief DSD operations officer, a newly created role designed to strengthen execution and increase accountability across the company’s direct-store-delivery operations. Roach has full profit-and-loss responsibility for Flowers’ DSD business, overseeing sales performance, operational efficiency, and cross-functional alignment across the full value chain. He reports to Heeth Varnedoe, president and COO. He most recently served as chief strategic projects officer, leading initiatives to advance the company’s long-term growth.