FICO introduces ‘Hello, Future’ campaign

FICO (FICO) marked its 70th anniversary at FICO World 2026 introducing the “Hello, Future” campaign, and celebrating seven decades of innovation and looking ahead to a new era of applied intelligence. From a small two-founder venture in San Francisco to a global applied intelligence leader, FICO embodies Bill Fair and Earl Isaac’s principle that applying advanced analytics to data can transform business decisions and transform lives. “Hello, Future”, which was revealed at FICO World 2026, is designed to honor FICO’s heritage in analytics and responsible AI while showcasing a bold vision for what’s ahead. The campaign spans a wide range of assets – from videos to event experiences – and will remain active over the next year to celebrate the company’s anniversary.