Fathom announces strategic partnership with ByOwner

Fathom (FTHM) Holdings announced a strategic partnership with ByOwner, a for-sale-by-owner, or FSBO, marketplace. The collaboration is designed to convert FSBO listings that need professional support into high-value full-service listings with Fathom agents. With roughly 6% of all U.S. home sales listed as FSBO and more than 20% of those eventually converting to full-service representation, this partnership represents a major opportunity. ByOwner’s platform will refer FSBO sellers and buyers to Fathom’s nationwide network of agents when they’re ready for professional assistance. In return, Fathom agents gain access to motivated sellers and buyers, while Fathom Realty earns a larger percentage split for each converted transaction.