Experian unveils next evolution of EVA virtual assistant

Experian (EXPGY) unveiled the next evolution of the Experian Virtual Assistant, EVA, a significant advancement in its Consumer First AI strategy that expands personalized, conversational financial guidance to millions of consumers. “This next generation of EVA reflects the direction of our consumer AI strategy,” said Debbie Hsu, Executive Vice President of Product, Experian Consumer Services. “We are bringing together conversational AI, personalization, and our trusted data foundation to deliver guidance that is intuitive, relevant, and actionable. Our focus is on helping consumers make smarter financial decisions in ways that feel simple and empowering.”