Experian announces Experian Agent Trust

Experian (EXPGY) announced Experian Agent Trust, a framework that establishes a secure, verifiable link between consumers and AI agents, bringing identity, and accountability to AI-driven transactions. As AI agents begin to search and transact autonomously, they introduce a fundamental challenge for businesses: how to trust an action when it is no longer driven by a human. Without a verified connection between humans and AI agents, autonomous commerce introduces new risks in fraud, misrepresentation, and unauthorized transactions. Experian Agent Trust addresses this challenge through a new “Know Your Agent” framework, extending identity verification into the age of AI. The framework ensures that agent-initiated transactions are grounded in verified consumer identity.