Experian announces acquisition of AtData, terms not disclosed

Experian (EXPGY) has acquired AtData, a data and intelligence company. The company said, “Verified, real-time email insights represent one of the most powerful digital identity signals. The acquisition expands Experian’s vast data and identity assets, adding over 10 billion email addresses worldwide. AtData’s real-time data signals, combined with Experian’s extensive consumer data, analytics, and decisioning platforms, means clients can more confidently identify, authenticate, and engage consumers across digital channels…For more than 25 years, many of America’s most notable brands and Fortune 500 Companies have trusted AtData to validate and verify their first party data – enabling them to develop actionable customer profiles and assess risk to ultimately increase customer engagement, sales, and retention.”