After Apple (AAPL) kicked off “a week of highly anticipated product launches” with the launch of the iPhone 17e and new iPad Air, Evercore ISI called it “interesting” that starting prices for both new products remain unchanged from the prior generations at $599. The firm, which thinks Apple is “strategically refreshing” its product portfolio ahead of broader AI and Siri upgrades that are expected later this year, says further Apple silicon integration should help drive some offsets to memory costs. The firm maintains an Outperform rating and $330 price target on Apple shares.
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