Etsy, eBay look to emulate social media with personalized shopping, WSJ reports

Companies like Etsy (ETSY) and eBay (EBAY) are emulating tactics popularized by Instagram (META), TikTok, and Pinterest (PINS), like algorithm-based personalization, to regain relevancy, The Wall Street Journal’s Katherine Hamilton reports. Etsy and eBay see social media’s blueprint as an opportunity to stay relevant, after struggling with weak growth over the past three years as inflation-weary customers generally cut back on discretionary purchases, according to the report.