BofA analyst Michael McGovern initiated coverage of Ethos (LIFE) with a Buy rating and $15 price target As the first major online life insurance provider, Ethos carries a first-mover advantage and its three-sided marketplace brings together insurance carriers, agents, and consumers, notes the analyst, who thinks Ethos can gain share in the $12.6B Life market for “many years” given it has just 2.5% of the market.
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