Estee Lauder announces minority investment in XINU

The Estee Lauder (EL) Companies announced a minority investment in XINU, a Mexican luxury fragrance brand inspired by the abundance and exoticism of the American continent. This investment marks the first time The Estee Lauder Companies has invested in a Latin American brand, underscoring the company’s commitment to championing local entrepreneurship and innovation. Since its founding in 2017, XINundefined has created a distinctive universe where fragrance, design, and storytelling converge. The brand is celebrated for its sensorial retail spaces, sustainable design ethos, and products that honor heritage while reimagining modern luxury. The Estee Lauder Companies made the minority investment through its strategic early-stage investment and incubation arm, New Incubation Ventures.