NielsenIQ (NIQ) and Essity announced that Essity has selected NIQ as its primary provider for point-of-sale and consumer intelligence solutions across the U.S., becoming Essity’s main North American data and insights supplier. This move aligns Essity’s U.S. business with its global organization, establishing a unified, holistic relationship with NIQ across all regions. Together, Essity and NIQ will deliver a consistent, world-class approach to data, analytics, technology, and innovation.
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