Enthusiast Gaming’s U.GG expands analytics platform to support Marvel Rivals

Enthusiast Gaming (EGLXF) announced that its data and analytics platform, U.GG, has expanded into Marvel Rivals. The expansion capitalizes on Marvel Rivals’ early success, where the title has recently surpassed 600,000 peak concurrent players, a milestone that both reflects the game’s fast-growing popularity and highlights the increasing demand for high-quality, performance-enhancing tools. U.GG’s proven infrastructure and learnings from titles like League of Legends make it a natural fit for the Marvel Rivals ecosystem, where players are actively seeking a competitive edge and meta-based guidance. The game is expected to see continued growth with the release of its second season on April 11th. “Ultimately, our goal is to spend more time with more gamers,” said J.B Elliott, Chief Strategy Officer at Enthusiast Gaming. “Whether by engaging them, informing them, entertaining them, or making them better, we have established best-in-class platforms across our portfolio that enhance player engagement, retention, and game affinity.”