rhode, the beauty brand founded by Hailey Rhode Bieber, will officially be available to shop at Sephora online and in all stores across the U.S. and Canada starting Thursday, with additional plans to roll out to the U.K. this fall. The launch is slated to be the largest in the retailer’s history in North America, the company said in a statement. Over the last year, there’s been over 2 million unique searches for rhode across Sephora’s site and app. This launch comes on the heels of e.l.f. Beauty’s $1B acquisition of rhode.
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