Elf Beauty’s rhode announces global retail expansion into Sephora Europe

rhode, the beauty brand founded by Hailey Rhode Bieber, will be available at Sephora online and in most stores across Europe beginning this September, following its 2025 rollout with Sephora in the U.S., Canada, and the U.K. This expansion into Sephora Europe increases global access to rhode through physical retail, marking a pivotal next stage for the brand. This expansion into new retail territories comes on the heels of e.l.f. Beauty’s $1B acquisition of rhode in 2025.