Electronic Arts price target raised to $160 from $150 at DA Davidson

DA Davidson raised the firm’s price target on Electronic Arts (EA) to $160 from $150 and keeps a Neutral rating on the shares. The firm said that, after spending the weekend playing “quite a few hours” of the “Battlefield 6” open beta, it found that no matter what time any of the analysts wanted to play, there was a queue to join the server, although it did move quite quickly. DA Davidson’s feedback from the several hours played was quite positive, and the gaming community’s positivity overshadowed the minor negative feedback, the analyst tells investors in a research note. The firm added that its analysis of proprietary console data and Steam data show that the initial launch of the “BF6” beta this weekend was a resounding success and is more positive on EA’s FY26.