Edible Garden’s Kick. product line available at major Midwest retailer

Edible Garden (EDBL) AG announced that its Kick. Sports Nutrition product line is now available at a major Midwest big-box retailer. This milestone marks a significant step in the brand’s omnichannel go-to-market strategy, which also includes an upcoming e-commerce debut through Amazon, Edible Garden’s exclusive online distribution partner. “This is a significant milestone for Edible Garden and our Kick. Sports Nutrition brand,” said Jim Kras, Chief Executive Officer of Edible Garden. “We are delighted to introduce Kick. Sports Nutrition at a leading Midwest big-box retailer, which marks an important expansion of our brick-and-mortar presence. Physical retail plays a critical role in our go-to-market strategy by allowing consumers to discover and engage with our products in trusted, high-traffic locations. At the same time, we are preparing for a strategic e-commerce launch on Amazon, our exclusive online partner, in collaboration with Pirawna, a Verified Amazon Partner and leading e-commerce growth agency. By combining the reach and credibility of brick-and-mortar retail with the scale and precision of Amazon’s e-commerce platform, we are creating a powerful, integrated distribution strategy.”