eBay price target lowered to $93 from $95 at UBS

UBS analyst Stephen Ju lowered the firm’s price target on eBay (EBAY) to $93 from $95 and keeps a Neutral rating on the shares. Ahead of eBay’s February 18 Q4 report, the firm’s GMV estimates remain largely unchanged at $20.8B, with potential upside to guidance driven by C2C and focus categories, while FX is expected to provide a meaningful tailwind in 1Q26, the analyst tells investors in a research note. For 2026, forecasts align with management’s outlook for modest positive GMV and revenue growth despite tougher comps, continued reinvestment in initiatives like eBay Live and vehicles, flat aggregate take rates, and higher headcount to support expansion, the firm says.