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Dutch Bros setup attractive on overblown concerns, says UBS

UBS continues to view Dutch Bros (BROS) shares as attractive given its expectation for ongoing sales momentum in 2026. The momentum will be driven by Dutch’s strategic initiatives and “robust” development pipeline supported by solid new store productivity and returns, the analyst tells investors in a research note. UBS believes concerns around increased competition from energy beverage launches from McDonald’s and Starbucks, as well as potential geopolitical conflict impacts, are overblown. The overhang on Dutch shares could be lifted if the company’s sales momentum continues through the competitor launches, the firm contends. It keeps a Buy rating on the stock with an $85 price target

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