Dutch Bros (BROS) announced the appointment of Jennifer Somers as Chief Shops Officer. Reporting to Christine Barone, Chief Executive Officer and President of Dutch Bros, Somers will lead Dutch Bros’ field organization and shop operations. “Jennifer is a people-first leader who brings an incredible blend of strategic vision and hands-on leadership that will help propel Dutch Bros through our next phase of growth,” said Christine Barone, CEO and President of Dutch Bros. “Her track record of scaling high-growth, purpose-driven field organizations while staying grounded in culture and customer connection makes her an ideal fit for this role.”
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