DraftKings (DKNG) announced the launch of a Spanish-language experience available within the DraftKings Sportsbook & Casino app. This new functionality marks a significant step in DraftKings’ ongoing effort to deliver a product uniquely tailored to each of its customers’ individual preferences. “Today, Spanish-speaking players represent a growing segment of DraftKings’ customer base,” said Corey Gottlieb, Chief Product Officer at DraftKings. “By bringing Spanish-language functionality to our best-in-class product, we’re creating a more intuitive experience for our customers and expanding our total addressable market. This is consistent with our commitment to delivering the most authentic, personalized product for everyone.”
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