DraftKings, ESPN detail plans to provide account linking to customers

DraftKings (DKNG) and ESPN (DIS) unveiled details at the MIT Sloan Sports Analytics Conference for account linking between DraftKings’ No. 1-rated Sportsbook and ESPN. Customers will be able to unlock a more personalized and streamlined experience by linking their accounts, along with access to exclusive features such as the new “Bet Your Bracket” offering, the companies said, adding that account linking is launching ahead of the March Madness men’s and women’s tournaments, which most recently drew its highest viewership in over 30 years. Fans who link their accounts will receive one free month of ESPN Unlimited. “DraftKings and ESPN share a deep passion for sports and a commitment to enhancing how fans engage with the moments that matter most-especially during the pinnacle of the college basketball season,” said Stephanie Sherman, Chief Marketing Officer of DraftKings.