Domo (DOMO) announced its partnership with Weather Trends International, a provider of the most accurate year-ahead weather prediction technology on the market, serving companies across retail, manufacturing, and financial services. Weather Trends International uses Domo’s AI and data products platform to deliver actionable, weather-based sales predictions through its new WT360 solution. This partnership enables retailers and suppliers to optimize inventory, marketing, and resource allocation with unprecedented precision based on WTI’s proprietary forecasting of temperature, rainfall, and snowfall metrics by week for any location on Earth. Prior to Domo, WTI clients received forecasts that required manual updates and offered limited interactivity. The Domo-powered WT360 solution transforms this process by providing a continuously updated platform that connects directly with clients’ sales data, visualizing the relationship between weather patterns and sales performance. Now, when retailers experience unexpected weather fluctuations, suppliers can immediately demonstrate how it will affect consumer behavior and provide data-backed predictions for upcoming periods.
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