Shore Fire Media has been retained as the PR agency of record for the Miles Davis Estate, with an expansive media campaign planned around the trailblazing artist’s upcoming centennial in 2026. The collaboration will celebrate the enduring legacy and ever-evolving influence of Miles Davis, whose status as a true “American Original” continues to grow a century after his birth. Shore Fire will lead communications strategy across media platforms, supporting the Estate’s cultural initiatives, brand collaborations, archival releases, and global live events tied to the milestone.
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