Dolphin subsidiaries lead brand activations during Super Bowl LX

The company said, “Dolphin made its mark yet again around the festivities of Super Bowl LX with a series of dynamic brand activations that generated widespread buzz. Through four of its award-winning subsidiaries- 42West, Disrupt at The Door, The Digital Dept., and Elle Communications -Dolphin played an integral role in bringing some of the game’s most talked-about campaigns and cultural moments to life, from national ad campaigns to real-time social engagement and live event integrations. The Door’s DISRPT division made a major impact during the Super Bowl Halftime Show, when performer Bad Bunny debuted the unreleased adidas Originals para Bad Bunny BadBo 1.0 in White. The BadBo 1.0 is Bad Bunny’s first-ever signature shoe with adidas Originals, initially introduced in a limited release of 1,994 pairs in a debut Brown colorway in January 2026. Funko, the leading pop culture lifestyle brand, capitalized on Super Bowl LX momentum with a limited-time Pop! collectible 5-pack released immediately after the championship win. Featuring five standout players from the Seattle Seahawks, the commemorative set turned peak fan excitement into a timely moment. Available for pre-order on Funko.com as soon as the winner was crowned, the launch showcased Funko’s speed-to-market, disciplined use of scarcity, and direct-to-consumer strategy-driving conversion, deepening fan engagement, and maximizing impact around a major cultural event. As Super Bowl LX brought national attention to the Bay Area, Elle Communications put an impactful spotlight on City Year and the NFL, alongside the San Francisco 49ers and community partners, who marked the opening of the first regulation-sized football field in East Palo Alto with a community day of service.”