Dollar General (DG) announced the planned rollout of an enhanced, AI-enabled in-store audio network across approximately 6,000 DG stores in 48 states. Through a new partnership with QSIC, Dollar General will deliver more relevant, localized and measurable audio experiences to customers while providing brand partners with accountable, data-driven advertising across one of the nation’s most expansive retail footprints. This rollout will double DG’s existing in-store audio presence and significantly increase measurement capabilities at scale, bringing the total number of DG stores with in-store audio capabilities to 12,000 in Q2 2026.
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