Dolby Laboratories (DLB) and BMW (BMWYY) announced the debut of Dolby Atmos in the new BMW 7 Series, bringing immersive audio into the vehicle cabin and marking the start of its rollout across BMW’s vehicle portfolio – extending Dolby Atmos from BMW’s flagship luxury sedan to its next-generation vehicles and broadening access to premium in-car entertainment. The integration brings Dolby’s immersive sound into one of the world’s most iconic luxury vehicles, allowing drivers and passengers to experience music and entertainment with breathtaking clarity, depth, and spatial precision.
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