Disney to ‘continue to explore potential commercial opportunities with OpenAI’

The company said, “Across the company, we are focused on improving overall returns, with an emphasis on margin expansion and disciplined investment. We continue to drive efficiencies throughout the organization, as evidenced by our recent marketing restructuring. We view advanced technologies, including AI, as a meaningful long-term opportunity. We see opportunities for AI to play a role across five areas of our business: content creation and production, monetization, workforce productivity, guest and consumer experiences, and enterprise operations. At the same time, we are committed to implementing AI in a way that keeps human creativity at the center of everything we do and respects creators and the value of our intellectual property. As widely reported, OpenAI opted to shut down Sora, and as a result we will not proceed with our previously planned investment in the company. We continue to explore potential commercial opportunities with OpenAI and others. Overall, we are pleased with Q2 results and are optimistic as we look ahead to the remainder of the fiscal year.”