Discover price target lowered to $129 from $169 at JPMorgan

JPMorgan lowered the firm’s price target on Discover (DFS) to $129 from $169 and keeps a Neutral rating on the shares as part of a Q1 earnings preview for the consumer finance group. Following the sharp selloff across the sector, JPMorgan recalibrated year-end 2025 price targets to reflect “pronounced declines in sentiment and heightened fundamental risk.” Trade policies could lead to inflationary pressure combined with increased risk to financial assets and sentiment, the analyst tells investors in a research note. JPMorgan says the rising probability of a recession, increased risk to labor markets, and the “regressive nature” of tariffs weaken its outlook for unsecured consumer credit.