Digital Brands, University of Alabama enter exclusive apparel manufacturing deal

Digital Brands (DBGI) Group entered into an Exclusive Private Label Manufacturing Agreement with AAA Tuscaloosa, LLC d/b/a Yea Alabama, for a three-year period. Yea Alabama is the official University of Alabama name, image, and likeness program established to cultivate and harness NIL opportunities for University of Alabama student-athletes, including acting as the NIL marketing agent for student-athletes attending the University of Alabama. The products are available at available at the University of Alabama bookstores and https://store.yea-alabama.com/collections/avo. In addition to the products available now, new product capsule collections are scheduled to be released this September, October and November.