Digital Brands explores quantum computing initiatives

Digital Brands (DBGI) Group has begun exploring advanced quantum initiatives through Microsoft Azure Quantum, a leading cloud-based platform for quantum computing and optimization. Quantum computing is widely regarded as one of the most disruptive technologies on the horizon, with potential to redefine how industries process information, secure data, and optimize operations. By leveraging Azure Quantum, Digital Brands Group is investigating how quantum machine learning and quantum-inspired algorithms can be applied to eCommerce – an area where the Company manages a diverse portfolio of consumer brands. Initial areas of exploration include: Hyper-personalized recommendations that deliver tailored product discovery experiences to each individual shopper; Customer clustering and segmentation to uncover deeper insights into audience behavior and lifetime value; Quantum-resilient data protection designed to safeguard sensitive consumer and transaction information against future quantum threats.