Denovo Brands selects Nogin’s commerce-as-a-service solution

Nogin announced that international branded products company, Denovo Brands, has selected Nogin’s Intelligent Commerce technology and services to support the direct-to-consumer business of one of its leading outdoor gear brands, Kijaro. With Nogin, Kijaro can supercharge its D2C operations and customer experience with enterprise-level features including its Customer Data Platform, AI-powered customer segmentation, personalization, algorithmic merchandising and smart promotion optimization. Through this agreement with Nogin, Denovo will leverage Nogin’s end-to-end CaaS growth solution to advance Kijaro’s ecommerce efforts. Nogin will provide the company with advanced ecommerce capabilities to drive sales of its NFL branded chairs, such as event-based sales features, geographic product segmentation and detailed analytics to deliver unmatched insights about customers and optimize the online shopping experience. “Denovo Brands is an established, global player in the branded products industry, and we are thrilled to work together with their Kijaro brand to accelerate the company’s D2C business,” said Jon Huberman, President and CEO at Nogin. “Nogin’s technology and services will enable Denovo Brands and Kijaro to keep their focus on bringing innovative gear to a growing number of outdoor enthusiasts across the globe-while Nogin optimizes its ecommerce lifecycle for maximum results.”