Definitive Healthcare expands Population Intelligence platform

Definitive Healthcare announced the expansion of its Population Intelligence platform to a broader range of industries selling into healthcare. Building on its success in offering healthcare provider organizations patient and consumer analytics, Population Intelligence now supports businesses in additional sectors-such as advertising, marketing, telehealth, staffing, and medical supply-to drive stronger performance for marketing campaigns and digital advertising. Population Intelligence combines robust clinical and consumer data to create a powerful tool for precision marketing. With data on 250+ million unique consumers aged 18+ and over, 300 clinical propensity, social determinants of health, and media channel models, businesses can identify consumers who are most likely to have a specific condition or need certain healthcare services. This allows organizations to create more precise audience segments and launch highly targeted marketing campaigns, driving more efficient consumer activation.