Deep Blue Sports + Entertainment enter JV with Always Alpha

Always Alpha, a subsidiary of Dolphin, and Deep Blue Sports + Entertainment announced that the companies are joining forces to further elevate the industry by strategically merging resources to create the largest firm dedicated to supporting female athletes and commercial partners in women’s sports. This joint venture dedicated to women in sports combines the expertise of Always Alpha, backed by Dolphin and its portfolio of communications companies, and Deep Blue, supported by investment from independent, integrated agency Giant Spoon. The venture is driven by a team of industry leaders: Always Alpha’s co-founders Allyson Felix alongside CEO Cosette Chaput, as well as Deep Blue’s founder and CEO Laura Correnti. Together, this new entity has signed some of the world’s top female football talent to manage and represent their commercial interests, effective immediately. This roster includes Always Alpha client Temwa Chawinga and Deep Blue Sports + Entertainment clients Barbra Banda and Niamh Charles. The firms are actively engaging with leading brand marketers to create, develop and activate innovative partnerships and address business needs through their newly combined services. They will also be partnering together at Deep Blue’s annual Business of Women’s Sports Summit on April 22 in New York City, as well as at the Women’s Sports House during the Cannes Lions Festival.