Despite a rumored planned takeover by Paramount Skydance (PSKY), Warner Bros. Discovery (WBD) CEO David Zaslav is looking to set up a bidding war for the company, The New York Post’s Charles Gasparino reports. According to a person with direct knowledge of the matter, Zaslav met earlier this week with bankers at Goldman Sachs (GS) to gauge bidding interest from other media and tech outfits, including Amazon (AMZN), Apple (AAPL), and Netflix (NFLX), in an effort to propel the stock price to potentially $40 a share. If Zaslav is unable to get the price he’s seeking, he plans to use the appreciation of his stock price to buy more content, the source says.
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