Commenting on the results, Nilhan Onal Gokcetekin, CEO of Hepsiburada said: “We grew our business and improved our profitability in 2024. Our GMV growth came in at 12.1% compared to 2023. On the profitability side, we recorded Gross Contribution Margin at 11.3%, with a 2.1 percentage point improvement on a yearly basis in 2024. Meanwhile, we recorded 1.1% EBITDA as a percentage of GMV representing a 0.7 percentage point rise year-on-year.”
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