Cumulus Media, Rumble enter partnership

Cumulus Media (CMLS) and Rumble (RUM) announced a multi-pronged strategic partnership that recognizes the evolution of podcasting and video in today’s media landscape. This collaboration will unlock new opportunities across Cumulus Media – including Westwood One and the Cumulus Podcast Network – and Rumble.com, including expanded distribution of content from both companies. This initiative reflects both companies’ commitment to innovation in digital media and their shared vision for the future of creator-driven content and monetization opportunities. Under the agreement, Rumble and Westwood One will collaborate to maximize advertising opportunities for brand partners, packaging assets across each portfolio to create unique and exclusive multi-platform solutions. Westwood One will also distribute audio and video content on Rumble’s video platform.