Crown Crafts’ Manhattan Toy relaunches ‘Groovy Girls’

Crown Crafts (CRWS) announced that its Manhattan Toy brand’s Groovy Girls, the iconic soft fashion dolls that sparked joy and self-expression for a generation, are back! Launching at the North American International Toy Fair, the new Groovy Girls collection features fresh designs and diverse characters that celebrate confidence, creativity, and inclusive play. The Groovy Girls doll collection includes five keepsake dolls, each with her own unique style and personality. Every posable soft doll features stylable hair, removable, fashionable outfits that are collectible, and new magnetic hands for interactive play. Dolls are crafted for children aged 3 to 6 with a suggested retail price of $29.99 each, and will be available starting May 2026.