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Crocs upgraded to Buy from Hold at Williams Trading

Williams Trading analyst Sam Poser upgraded Crocs (CROX) to Buy from Hold with a price target of $116, up from $84. The firm, which now expects Crocs’ FY26 U.S. revenue to decrease 5.8%, versus a prior expectation for a 7.5% decrease, expects FY26 gross margin to beat guidance due lower tariffs and better than expected reception to changes being made within the Crocs and HEYDUDE brands.

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