Creative Realities denies patent infringement, vows ‘resolute’ defense

Creative Realities (CREX) announced that it will vigorously defend itself against accusations of patent infringement alleged in a lawsuit filed in Texas federal court by Alpha Modus, Corp., a subsidiary of Alpha Modus Holdings Inc. (AMOD). The lawsuit alleges, in essence, that CRI’s digital signage solutions infringe on AMOD’s patented technologies for real-time consumer behavior analysis, targeted marketing, digital engagement, inventory management, and AI-driven retail personalization. “AMOD declined to contact CRI prior to filing its claims, and we appear to be part of its ongoing efforts to bring claims against revenue-generating companies to distract from its own lack of revenue-generating activities,” said Rick Mills, CEO of CRI. “We categorically deny AMOD’s allegations and will vigorously defend against them. We will continue to develop product solutions for our customers to revolutionize the consumer shopping experience, and AMOD’s suit will not distract or deter us.”