As previously reported, Craig-Hallum analyst Matthew Raab initiated coverage of Jumia Technologies (JMIA) with a Buy rating and $18 price target The firm notes Jumia has a decade-plus long growth runway in the underserved/underpenetrated African e-commerce market as the company’s structurally advantaged business model exits the turnaround phase and towards a fundamental inflection. Craig-Hallum says revamped assortment/product supply, leverageable logistics network, and diverse payment options should give confidence in the 2030 targets calling for sustainable double-digit growth and EBITDA margins of 20%-plus. Longer-term, in a regionally dominant scenario and similar to scaled peers in Latin America and Asia Pacific, the firm believes there is $125-$250/share potential.
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