Coupang price target lowered to $25 from $35 at UBS

UBS lowered the firm’s price target on Coupang (CPNG) to $25 from $35 and keeps a Buy rating on the shares. Shares have weakened amid heightened regulatory scrutiny following the November 2025 data breach, with multiple investigations creating near-term uncertainty despite signs of stabilization in recent spending and traffic trends, the analyst tells investors in a research note. While headline risk may continue to pressure the stock, long-term competitive advantages in scale, fulfillment, and value proposition remain intact, UBS says.

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