Comscore (SCOR) announced that ESPN will utilize Comscore Content Measurement to gain a unified view of how audiences connect with its programming across all platforms. “Today’s sports fans aren’t limited to one screen – they interact with content across multiple platforms and moments,” said Steve Bagdasarian, Chief Commercial Officer at Comscore. “Our solution helps ESPN and other top media brands understand and quantify that journey so they can demonstrate their unique value to partners and help maximize the impact of their programming.”
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