Comscore, TiVo announce partnership to power cross-platform audience measures

Comscore (SCOR) and TiVo, a wholly owned subsidiary of Xperi (XPER) announced a strategic partnership to integrate TiVo’s enriched program metadata across Comscore’s cross-platform audience measurement, unifying content identification across linear TV, streaming, and digital. The partnership is designed to benefit Comscore customers by enabling: A single view of audiences across linear and streaming; Fewer missed impressions and less wasted spend; Faster, more reliable operations; Future-proofed measurement; Transparent, auditable inputs that support Comscore’s MRC-accredited services and multi-currency transactions.