Comscore, ShowSeeker partner to bring person-level data to Pilot platform

Comscore (SCOR) announced an expanded partnership with ShowSeeker, the ad tech company behind Pilot, a cloud-based campaign and order management platform. This collaboration brings Comscore’s person-level local live and DVR data into the Pilot system, enabling media buyers and sellers to evaluate and transact on audiences with unprecedented granularity. “The industry has long sought actionable, person-level insights to power more accurate and effective transactions, particularly at the local level,” said Steve Bagdasarian, Chief Commercial Officer, Comscore. “This expansion of our partnership with ShowSeeker enables the real-world application of Comscore’s person-level audience data, bringing a new level of measurement fidelity to the campaign planning and selling process.”