Comscore secures multi-season agreement with The Summit League

Comscore (SCOR) announced a multi-season national and local TV measurement agreement with The Summit League, an NCAA Division I intercollegiate athletic conference with membership in the Midwestern United States. The Summit League will gain insights into viewer demographics, geographic reach, and engagement patterns through utilizing Comscore’s comprehensive measurement, enabling more targeted sponsorship and advertising strategies. “Our multi-season partnership with The Summit League underscores Comscore’s commitment to delivering trusted, MRC-accredited national and local TV measurement data in 99% of all US zip codes,” said Steve Bagdasarian, Chief Commercial Officer at Comscore. “This deal reflects the growing demand for advanced audience measurement in sports broadcasting, particularly in the competitive landscape of college basketball viewership.”