Comscore launches Certified Deal IDs in Magnite’s SSP

Comscore (SCOR) announced a new solution to address the inventory quality challenges facing advertisers. Comscore Certified Deal IDs, initially available through Magnite’s (MGNI) supply-side platform, leverage Comscore’s trusted content measurement rankings to offer advertisers a reliable path to high-quality programmatic inventory, enabling more effective campaign performance.