Comscore expands YouTube CTV viewership measurement to international markets

Comscore (SCOR) announced an international expansion of its YouTube audience measurement capabilities. For the first time, YouTube Connected TV platform reach and volumetrics-covering video views and duration-will be included in Comscore’s Video Metrix Multi-Platform in Canada, France, Spain, and Malaysia. The expansion complements Comscore’s existing coverage for YouTube on desktop and mobile platforms. The release also extends Traffic Sharing capabilities for YouTube CTV viewership measurement, where available. Other markets outside the U.S. slated to see the total YouTube measurement rollout include Argentina, Brazil, Germany, India, Indonesia, Italy, Mexico, and the UK.